
Still in the beginning of their way to fame,
Aquarelle Models is a
Moscow-based model agency run by Tatiana & Ekaterina - two women who certainly seem to know what the industry needs right now: classic dolls with power and just the right amount of russian elegance.
Julia Shvets should be their poster girl. Signed with worldwide prestigious agencies, she has already left her marks on the runways (DKNY recently) and in magazines (Citizen K being one of them).
But besides the already successful working girl, there are be many other promising new diamonds @ Aquarelle too! We introduced you to
Iggy &
Olesya not so long ago, and it should be only a matter of time until they create some major international buzz.
Thanks to Ekaterina for taking the time and answering our questions - which you can read below:
How did you get into the agency business/what is your background?I started working at iCasting agency when I was 16. It was an agency with both, model and casting departments. The director of iCasting, Natalia Krimenskaya, was the one who discovered such great girls as Olga Kurylenko, Polina Kouklina etc. So I had a great teacher. And when I was 18 I was already managing the models who were at my age all on my own. I met my partner Tatiana at iCasting as well where we worked together for some time. Now we made a new step forward starting Aquarelle together.
As there are a lot of modelling agencies in Russia and especially in Moscow, what sets you apart from other agenies?We don’t work on the local market except for editorials. We don’t represent any girls we don’t really trust in. And we really care about a girl’s personality and always see a girl’s character as 50% of her success.
'Aquarelle' is a pretty unique and romantic name for an agency. Where did the idea for the name and also the idea for that lovely design of your homepage come from?Aquarelle is an international word and sounds almost the same in many languages including Russian. This is a great advantage. Moreover I really love fashion illustration which is painted by watercolours. So this seemed the best name for us to express the fusion of art, beauty, romance and the international viewpoint we have. We were lucky to have the great
Sabine Pieper as the illustrator of our site, who understood our idea and supported it immediately
Do you have a development process for your New Faces? If so, how does it look like?Not really. We try to arrange as many test shootings as possible for the girls to get a bit experienced and to learn how to work with different people and different photographers. I think that’s it. The rest they learn step by step when they start travelling. And of course we support them all the way long.
We totally love your newbie Katya Igumenova! Could you tell us if there are already plans for her to go abroad?Katya Igumenova aka IGGY has a unique face and amazing personality. She is very new and at the moment we plan her trip to London at the end of March. In London she is placed with Profile.
How does the perfect 'Aquarelle' model look like?She can look anyhow… Edgy as IGGY. Or beautiful in a classic way as Olesya. But she definitely should be a girl who does her job perfectly and makes clients call the agency, thanking them for providing such a nice and professional model.
What are the most common ways of discovering a new girl? Are you mostly looking for potential girls by doing street-scoutings?It’s always different. At the moment, mostly partner agents and agencies share their new girls with us. And girls also come to us relying on recommendations given by models we already represent.
As model agent & manager, what is the most important role you need to do in order to help your models succeed?Mother agent is a bit different from the booker in Europe or USA. You must be a teacher and a friend at the same time. And you must be in touch with a girl all the time. You really have to win a girl’s confidence.
How would you describe the local market for models in Moscow? Do you think it is an easy market for a new girls development regarding a strong book which the international market requires?The local market is still quite undeveloped here. But there are also some great talented people who work for ages already. And we are happy to see that new talents are coming up. So the process of building books for models becomes easier and easier.
Regarding collaborations with international agencies - with whom do you work together?We work with all the leading agencies all over the world.
What do you think is the best job for a new model to get started in the business in the best way?Prada show :)
If you could go back to the supermodel-era, which of the supers would you chose to work for your agency?It is a difficult question. I can’t choose one from super great women who've already worked so hard as I was just a child at that time and didn’t have any idea about the model business at all. I think all of them are just amazing.
In the end: Who are your most promising diamonds?It’s a top secret. Let’s wait for next season. Hopefully we will have several diamonds shining!